The product development process at EastPharma is customer and product-driven. In 2007, we introduced a range of products offering higher margins, such as new cardiovascular products, whilst increasing the current and future diversification of our portfolio.
Recent Product Launches 2005, 2006, 11 ‘07
| Product |
Therapeutic
Category |
Launch
Date |
Originator
Brand Name |
Market Size
($m) |
Degra
Gineksin F
Trio
Tekfin
Melcam
Devasid
Devalud
Citrex
Luxat
Losapres Plus
Nimelid
Pirhot D
Coniel
Ketrodol
Colastin-l
Pandev
Devasid
Doxafin |
Erectile Dysfunction Prd
Cereb/Periph Vasotheraps
Acid Pump Inhibitors
Topical Dermat Antifungal
Antirheumatics Non-s Pln
Broad Spect Penicill Oral
Muscle Relaxants.Central
Ssri Antidepressants
Antileuk Anti-asthm Sys
Angiotens-ii Antag. Comb
Antirheumatics Non-s Pln
Cold Preparations
Calcium Antagonists Plain
Ketorolac
Statins (Hmg-coa Red)
Acid Pump Inhibitors
Broad Spect Penicill OralDesloratadine |
May-05
May-05
Oct-05
Oct-05
Oct-05
Mar-06
May-06
May-06
Dec-06
Dec-06
Dec-06
Dec-06
Jan-07
Jan-07
Feb-07
Mar-07
Jun-07
Sept-07 |
Viagra (Pfizer)
Tebokan (Ibrahim)
Helipak (Abbott)
Lamisil (Novartis)
Mobic (Boehringer Ing)
Duocid (Pfizer)
Sirdalud (Novartis)
Cipram (Lundbeck)
Singulair (Msd)
Hyzaar (Msd)
Mesulid (Pfizer)
Tylol Hot D (Nobel)
Coniel (Deva)
Toradol (Roche)
Lipitor (Pfizer)
Pantpas (Bayer)
Duocid (Pfizer)
Aerius (Schering Plough) |
79.6
41.0
18.7
33.3
61.9
94.5
7.1
25.5
47.2
40.8
5.7
0.4
-
2.0
121.7
23.8
94.5
20.0 |
Source: IMS
A Large and Diversified Range of Products is currently being registered and will be Launched Over the Next Few Years
EastPharma Turkey offers 85 pharmaceutical products in 217 presentation forms

|
73 branded generics products in 198 presentation forms |
 |
12 licensed products in 19 presentation forms |
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